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Mercedes-Benz EQ Launch Campaign
Role
art-direction, strategy, design
Project type
advertisement campaign, banner campaign, teasing
According to the global development of the brand Mercedes, the agency created a pre-launch teasing campaign encluding the ecosystem of media to announce the new era of electromobility.
/ INSIGHT
Traditional way of thinking and stereotypes hamper the progress. Narrow-mindedness and fear of new resist to bringing new technologies into our lives.
/ IDEA
Innovations – it is what helps humankind to evolve.
Agency: Saatchi&Saatchi
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