Mercedes-Benz EQ Launch Campaign

In line with the global development of the Mercedes brand, the agency developed a pre-launch teasing campaign that encompasses the media ecosystem to herald a new era of electromobility.

/ INSIGHT
The traditional way of thinking and stereotypes hamper progress. Narrow-mindedness and fear of new resistance to bringing new technologies into our lives.
/ IDEA
Innovations – it is what helps humankind to evolve.

Agency: Saatchi&Saatchi