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Head&Shoulders Derma X Pro
Role
art-direction
Project type
TVC shooting + creation of all the stuff around (banners, posts and etc.)
The launch of the new premium Head & Shoulders range on the local market.
/ TASK
Introduce the new premium product line and adapt the global campaign for a local audience while ensuring strong visibility across all touchpoints.
/ INSIGHT

Premium beauty products resonate more strongly when consumers see a familiar face they trust. Local relevance and cultural connection make global campaigns feel more authentic and aspirational.
/ IDEA
Re-shoot the global TV commercial with a local celebrity ambassador and extend the campaign into a fully integrated communication system, including key visuals, digital banners, CRM materials, social media content, and special promotional activations.
Agency: Saatchi & Saatchi
