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Mercedes-Benz EQ Launch Campaign
Role
art-direction, strategy, design
Project type
advertisement campaign, banner campaign, teasing
Building awareness of the new Mercedes EQ line-up.
/ TASK
In line with the global development of the Mercedes brand, the agency developed a pre-launch teasing campaign that encompasses the media ecosystem to herald a new era of electromobility.
/ INSIGHT
The traditional way of thinking and stereotypes hamper progress. Narrow-mindedness and fear of new resistance to bringing new technologies into our lives.
/ IDEA
Innovations – it is what helps humankind to evolve.
Electrointelligence by Mercedes is the new step of evolution.
Agency: Saatchi & Saatchi
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