Digital promo campaign.

/ TASK
Create a digital-first campaign for Dirol that would strengthen engagement with a young audience on social media platforms and extend the brand universe through interactive entertainment.

/ INSIGHT

Gaming culture had become a key part of online social interaction for younger audiences. Players were highly engaged with customisable characters, collectible skins and immersive virtual worlds inspired by games such as Fortnite and Beyond Good & Evil.

/ IDEA
We created Dirol Party Runner, a social media game where users could build their own ultimate party space, unlock unique characters and explore themed worlds inspired by contemporary gaming aesthetics. Each character was developed with its own visual identity and backstory, while points earned in the game could be exchanged for exclusive branded stickers.
The campaign generated almost 1 MILLION LAUNCHES within six months and became a natural continuation of the brand’s communication ecosystem built around its audience-favourite hero.


Agency: Saatchi&Saatchi