TVC + POSM campaign created following a successful pitch win.

/ TASK
Create a seasonal campaign for Bonduelle that highlights the freshness of the corn and communicates the brand’s fast production process in an engaging and memorable way.

/ INSIGHT
Bonduelle corn gets from the field into the can in just 4 hours. To bring this impressive speed to life, we imagined a tiny corn kernel racing against time, overcoming obstacles on its journey from the field to the final product.

/ IDEA
Together with the Spanish production house Glassworks, I created a fully animated corn character and placed it into realistic macro environments built from real corn plants and flowing water streams. A custom robotic camera system was developed specifically for dynamic macro shots, while the main character was integrated during post-production and compositing.

Agency: J.Walter Thompson